We’re excited to announce the appointment of Farida Ismayilova as the new Head of Marketing & Communications Department at Wemark.

What makes this moment particularly meaningful is that Farida is the first leadership hire since Wemark’s establishment.

She joins us with a strong track record across industries that closely align with our client portfolio — from consumer electronics (Samsung) and automobile (SR Group & Maserati) to fashion (Sinteks & Mothercare) and entertainment (Solong). Her versatile background brings valuable perspective, helping us elevate how we craft and execute marketing strategies for our partners.

In her new role, Farida will oversee the full scope of Wemark’s marketing and communications work including Social Media Marketing, Traditional Marcom Channels, Integrated Campaigns, Influencer Collaborations, and Brand Events. As Wemark’s Founder & CEO Vugar Mehdiyev noted, Farida’s leadership will play a central role in ensuring that every effort not only reflects Wemark’s standards but also delivers real, measurable value for our partners.

What makes Farida’s arrival even more meaningful is the spirit she brings. When asked what led her to Wemark, she said:

“I’ve always been passionate about people, working with dynamic teams and seeing how my experience can make a difference. Wemark’s energy and ambition are exactly the environment where I can help shape impactful marketing and touch more professional journeys with positivity and care.”

Beyond the job title, Farida is an explorer of cultures, cities, and ideas. She describes herself as a mother who finds joy in her son’s discoveries, a devoted daughter, a loyal friend, and a curious mind who draws inspiration from everything — from art to meaningful human connections. That spirit of curiosity and storytelling is exactly what we strive to channel in every campaign we deliver.

Welcome aboard, Farida. Let’s #MarkTheDifference together!

Wemark Welcomes Farida Ismayilova as Head of Marketing & Communications

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