In Azerbaijan, 8 November marks Victory Day, a national holiday commemorating the country’s historic triumph in the Second Nagorno-Karabakh War and the liberation of Shusha in 2020. The following day, 9 November, is celebrated as State Flag Day, honoring the adoption of the tricolor flag in 1918 — a symbol of independence, pride, and unity.

To mark these significant national holidays, the Wemark team together with Hyundai Azerbaijan organized a meaningful tour to Zəfər Zirvəsi. Partnering with a professional alpinist Garib Taghizade this project was a tribute to the martyrs who gave their lives to protect the motherland.

Wemark produced a deeply moving social video that blended stunning visuals, emotional storytelling, and powerful symbolism. The video featured the Hyundai Santa Fe navigating the majestic highlands of Azerbaijan, symbolizing resilience and the enduring spirit of the nation.

To amplify the emotional depth, we incorporated the iconic poem “Bayraq” by Azerbaijani poet Bəxtiyar Vahabzadə, paired with touching, atmospheric music. The combination of soulful narration, breathtaking landscapes, and the symbolism of the Azerbaijani flag created a seamless tribute to the country’s heroes and its proud identity.

Harda əcdadımın ayaq izi var,
Bu zəfər bayrağım orda dikəlsin.
Keçdiyi yerlərdə dağlar, yamaclar
Onun hüzuruna salama gəlsin.

Hyundai: Zəfər Yolu

MORE THAN A SOCIAL VIDEO

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