Vugar Mehdiyev

Branding Fundamentals: Core Concepts Every Marketer Should Know

Branding is a broad and complex subject, distinct from both PR and marketing. The most common challenge lies in defining the exact boundaries of branding in relation to these adjacent disciplines. Having observed that many marketers in my network struggle to distinguish branding from marketing, I decided to write this article. My aim is to focus on the key aspects of branding and help you develop a clear, structured mind map for better understanding.

The Psychology Behind Consumer Choices

The human brain is an incredibly complex mechanism, and truly understanding it is no easy task. Yet, it remains the favorite organ of marketers. Even getting a glimpse of how consumers think and act can open the door to creating remarkable campaigns and strategies. What makes the brain so fascinating and so challenging is its unpredictability. You can never fully anticipate what might trigger a customer’s reptilian brain, the part responsible for instinctive, emotional reactions.

Talent Density Concept of Netflix

Without a doubt "No Rules Rules" by Reed Hastings and Erin Meyer is one of my all-time favorite books about culture building. The book contains of countless real life cases and valuable advices. For me, every book offers a couple of interesting concepts and this time what really stuck with me was a talent density concept.