READY TO MARK

THE DIFFERENCE

IN MARKETECH

READY TO

MARK the

DIFFERENCE

IN MARKETECH

Branding Fundamentals: Core Concepts Every Marketer Should Know

Branding is a broad and complex subject, distinct from both PR and marketing. The most common challenge lies in defining the exact boundaries of branding in relation to these adjacent disciplines. Having observed that many marketers in my network struggle to distinguish branding from marketing, I decided to write this article. My aim is to focus on the key aspects of branding and help you develop a clear, structured mind map for better understanding.