Vugar Mehdiyev

Branding Fundamentals: Core Concepts Every Marketer Should Know

Branding is a broad and complex subject, distinct from both PR and marketing. The most common challenge lies in defining the exact boundaries of branding in relation to these adjacent disciplines. Having observed that many marketers in my network struggle to distinguish branding from marketing, I decided to write this article. My aim is to focus on the key aspects of branding and help you develop a clear, structured mind map for better understanding.

Talent Density Concept of Netflix

Without a doubt "No Rules Rules" by Reed Hastings and Erin Meyer is one of my all-time favorite books about culture building. The book contains of countless real life cases and valuable advices. For me, every book offers a couple of interesting concepts and this time what really stuck with me was a talent density concept.

10 Books Every Marketing Leader Should Read

For me, the title of CMO is sacred, extending far beyond marketing to encompass a blend of leadership, vision, and execution, with success defined by excelling in three core areas: providing thought leadership within the organization, acting as the ambassador of customers in the office, and hiring top talent to build a cohesive team.